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Joseph B. McCoy III, Director
jbmccoy@mediaservicesgroup.com
Early in his broadcast career, Jody McCoy was successfully involved in radio and television sales, sales management, and general management of stations. Former employers included Turner Communications, Group W, and Jefferson-Pilot Communications. He has also participated in FM radio station ownership in Kansas, Michigan, and Colorado. He is currently the president of Optima Communications, licensee since 1989 of KRDO 105.5 FM, serving Colorado Springs.
McCoy entered the broadcast brokerage business in 1992 and since that time has brokered the sale of hundreds of stations worth hundreds of millions of dollars. He has served as an expert witness regarding station values and other broadcast issues. He has experience in implementing technical upgrades for radio stations, including having upgraded KRDO from a class A to a C3 to its current status as a C2. McCoy has also been an adviser to clients on Local Marketing Agreements and Joint Sales Agreements.
As an operator, owner, and broker, McCoy has the experience and knowledge to provide effective guidance to banks, investors, and company management on work outs and restructuring assignments.
His academic background includes a B.A. from the University of Virginia, and a M.A. in Communications Management from the University of North Carolina at Chapel Hill. He has also completed the courses of the Mass Media Institute at Stanford University,
the National Association of Broadcasters Sales Management at the Wharton School of the University of Pennsylvania, and the Young Executives Institute at the Kenan Flagler Business School at UNC Chapel Hill.
McCoy is currently the president of the National Association of Media Brokers and serves on the board of Cheyenne Mountain Public Broadcast House, the licensee of KCME 88.7 FM, the classical noncommercial station serving Colorado Springs.
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